I was approached by "The Whitehouse Consultancy" (an issues-led communications agency) to design a campaign logo to bring accountability to the HMRC over their recently gained powers (at the time, December 2014).

The campaign was aimed at bringing accountability to the HMRC after gaining power to take money from taxpayers' bank accounts in instances of disputed tax. The essence of the campaign was to bring accountability and transparency when applying such authority.

The Design of the logo needed to implant the idea of justice and legal responsibility. With this in mind I worked the double A from the campaigns title to create a balanced scale, representing the balance system the campaign was aiming to instil.