The Japanese Industry Spotlights are used as a collateral corner stone, at physical trade show events and in person meetings. The Industry Spotlight packs primary purpose is to demonstrate the range of sectors and environments covered by Darktrace’s Cyber Defence solution. The main selling point for this is the weight of the pack, carrying a spotlight for every major industry, with the stated function of if Darktrace can protect all of these industry’s it can protect yours and your business. Culturally the Japanese prefer printed materials to digital, which was forefront in the design of the folder and layout of the sheets.