To support hosted marketing events at Darktrace, a range of luxury printed invites were produced. The invites primary purpose was to recruit executive level prospects for exclusive marketing dinners, each invitation provided the recipient with a unique user experience. These dinners would be semi-formal round table discussions with a high level influential guest. Past influential speakers have included; Lord Evans (former Director General MI5), Amber Rudd (Former Home Secretary), and Robert Webb (Former General Council to British Airways).
The design of the invites ranged from art deco esqu Pantone printed gilding, to heavily stylised pop art invitations based of recent campaign lead reports, and special sealed cards for limited recipients. The styles and execution of the invitations was unique to each event, but the feeling of exclusivity was consistent thought the range.
Special Asian Region invitations were produced to support Chinese New Year Lunch/Dinner Seminars. These invitations were themed around the asian art stylings, incorporating red and gold into the design. The range of Chinese New Year Invites were created with Local native speakers as a priority, and bilingually supported with English on the reverse. Headed email reminders to save the date were also created in the same style to support the events.
Luxury end of year Money Envelopes were created and distributed before each event to aid with the promotion. These envelops were distributed to attendees, so they could practice the beginning of the year money giving tradition.
A mulit-lingual range of email invitations was created in support of an email based up-sell campaign. These innovations were used to invite recipients to breakfast, lunch, and dinner seminars.
A special one-off folding invitation was developed for a C level investor dinner. This invitation was never produced, but would have comprised a single folded paper stock, which would have made up the envelope and the invitation. C-level job title abbreviations would have been skodexed on the interior folding flaps adding to the user experience.