Diagrams form an integral part of Darktrace’s product marketing, ranging from complex defence solution to product integrations. The representation of data though diagrams is used in almost all mediums of materials, including Printed documents, Digital Presentations, and web site pages. Forming an integral part of the sales process.
The multiple types of diagrams produced covered a range of topics and areas, summarised these were: Product suit, Product explanation, Business integration, Process, Coverage, Road maps, and Hierarchy.
As with the nature of a global business, the vast majority of diagrams produced were translated into localised dialects for regional use. Translation of these diagrams effected the shape and layout of text related sections. Amends needed to be made to allow for the inclusion of additional characters of the translated text.
Certain diagrams used on the website or in sales decks were animated to help demonstrate processes, or convey concepts which required additional emphasis.
Animated Diagrams used in sales decks were constructed within powerpoint, using built-in tools and objects. This was to allow alterations / amendments on the fly, as well as keep the overall file size of the document low.