While working for Broadway Malyan I worked with the rest of the marketing team to deliver a suite of marketing books, advertise Broadway Malyans experience across the various sectors of architecture.
As a team, we created the layout and flow of the books to optimise the visual layout. The content of the books was designed to a very high standard for use across the global office.
The aim of the sector books was to give an overview of the key projects in the relevant sector, while also working together a suit of constantly designed books.
The sector books were translated into Chinese for use in the Asian market. Translating the books into multiple languages brought about its own challenges in construction. Keeping a consistent tone graphically was a challenge because stark contrast in text length and representation. Liaising with the Asian studios was essential to ensure that all type was portrayed accurately for the asian market.